"Ikigai" is a Japanese word that refers to the purpose or reason for being of a person. It is about finding that perfect balance between what you are passionate about, what you enjoy doing, what others need, and what you can live from.

In summary, it is about finding your true meaning and value in life and using it to guide your actions and decisions on a daily basis. With our new "Ikigai" collection, we invite you to discover your own purpose and style in fashion.